| Excellent The DreamCloud does let off some odor upon unboxing, but consistent with customer reports, we observed the smell dissipating within a day or so. | Odor | Good As with most compressed beds, you can expect some off-gassing with the Purple, which should dissipate within a few hours. |
| Good This hybrid mattress is made of several different materials and hasn’t been around long enough to determine if it can last as long as promised. However, a lifetime warranty shows DreamCloud is confident its mattress is built to last. | Durability | Good The Purple is made of a unique polymer foam that is promised to last for decades. However, the company has not been in business long enough to test whether that claim is true. |
| Great The DreamCloud is one of the cooler mattresses you can find. Its top layers (cashmere blend cover + gel-infused memory foam) make it extremely breathable without skimping on support. | Temperature | Great Purple’s open grid design provides great airflow through the mattress, which keeps you very cool while you sleep. |
| Great With latex and coils in its core, the DreamCloud has just the right amount of bounce and responsiveness to it. | Sex | Average As a foam bed, the Purple has minimal bounce. Many couples might prefer a more responsive feel. |
| Good Despite its top layer of hyper-soft, tufted cashmere, the DreamCloud has a firmer feel and thus does not contour to the body to the extent that many softer mattresses do. The “Bestrest” coil structure provides excellent support, but not much of a sinking-in feeling. | Huggability | Great The “pressure-releasing” material of Purple is designed to relieve pressure points and create optimal spinal alignment, and it is very effective at doing so. |
| Average A foam-encased outer edge helps provide edge support, but this is not the mattress’ strongest feature. | Edge Support | Average Edge support is not Purple’s strongest suit, though it is on par with most foam beds. |
| Great The spring coil system within the DreamCloud does not contribute any noise. This hybrid mattress is as silent as any memory foam bed. | Noise | Excellent The Purple is as quiet as a mattress can be when you move around on it. |
| Good The DreamCloud does very well when it comes to isolating motion on its surface. Nothing but good things have been reported by consumers who sleep with a partner. | Motion Isolation | Great Many customers who sleep with a partner on a Purple report little to no disturbance when there’s movement on the mattress. |
| A | BBB Rating | A+ |
| Google Rating |